Creative Director
Barbara
McDonald

I am a Creative Leader based in St. Louis with a passion for bringing people and projects to life. Passionate about amazing photography and great design. I love working with teams and building long lasting relationships.

  • Originally from... Waukesha, Wisconsin
  • Experience 20+ Years
  • Creative Leader & Team builder Director, Producer, Leader
About Me
+260
Sucessful
Photoshoots
+10
Happy
Companies
+260
Budgets Met

My name is Barb McDonald. I have been working in the creative industry for over 20 years. I have lived in 6 different states and have made my home in St. Louis, Missouri the past 12 years. 

I am super passionate about partnering with Creative teams in-house and outside freelancers in many different scenarios.

I pride myself on building teams that feel like a close family; working hard should come with rewards and the reward for me is to make sure the team is loving what they are doing and having fun!!

Reach out, let's start working hard and having fun!

Contact Me
My Resume

Talented Creative Director with 20+ years of experience, seeking to find the great next chapter in St. Louis, Missouri. Successful team builder, Art Director, Designer who likes to get her hands dirty doing anything to make the team successful. Producer & director to over hundreds of photoshoots. International shoots include: Brazil, Germany, Italy, France, India and Mexico. Budget conscious creative who has the ability to stay on budget while not compromising anything for the best final project.

SKILLS
InDesign
100%
Illustrator
80%
Photoshop
80%
PowerPoint
90%
Word/Excel
50%
EXPERIENCE
Vice President Creative

Soft Surroundings.com Women's Apparel omni brand & 70+ retail stores. Managed staff of 6 direct reports and managed a budget of $4.5 million a year & 11 years of on-time and under budget performance.
2020-present.

Creative Director

Soft Surroundings.com Women's Apparel omni brand & 70+ retail stores. Managed staff of 6 direct reports and managed a budget of $4.5 million a year & 11 years of on-time and under budget performance.
2011-2020

Producing & Art Direction

Produced and directed photoshoots for Soft Surroundings, Harry & David, Coldwater Creek, Jackson & Perkins, and Territory Ahead internationally. 2000-present

Design & Production

Design, production and photography from start of project to completion including color correction through printing or web deployment. Experience in 4 color proofing and printing offset and gravure process.

EDUCATION
Saint Xavier University, Chicago
Bachelor of Arts with a Graphic Design emphasis School of the Art Institute of Chicago
2020-2022
DISC & EQ training
Traci Flori Executive coaching
AWARDS
1st place in promotional material
Chicago Women in Publishing
School of the Art Institute of Chicago
Walter Byron Smith Scholarship

Visual Communications Department juried show at the school of the art institute of Chicago

EXPERIENCE
2005-2011
The Territory Ahead & Isabell Bird brands
Creative Director

Managed a staff of 8 direct reports and several freelance teams. Responsible for all photo direction for fashion and off figure shoots on locations & studio. Responsible for keeping the brand consistent over all channels i.e.: Web, retail stores, branding and outlets. Responsible for maintaining a budget of $2.5 million a year.

2003-2005
Harry & David, Jackson & Perkins
Senior Art Director

Responsible for all photo direction of hard goods, food photography and flowers. Managed a staff of 7 in our in house photo studio and 4 in the area production. Worked closely with in house staff to elevate the photography of the in-house studio.  

1995-2003
Coldwater Creek
Senior Graphic Designer

Responsible for all photo direction of off figure photography and hard/soft goods. Produced several photo shoots (in-house and freelance) and managed a design and production staff of five. This position was responsible for all color proofing of products and seeing each job to its final stage at press (gravure & offset).

Anything here

Are you interested to work with me ? Here are my price list for design related work. Lets talk about project !

Full Time
Available for Full Time
$1200
  • Brand Design
  • Advertising
  • Web Development
  • Photography
Hire Me
Project Wise
Available for Freelancing
$400
  • Brand Design
  • Advertising
  • Web Development
  • Photography
Hire Me
Hourley
Available for Hourley Basis
$60
  • Brand Design
  • Advertising
  • Web Development
  • Photography
Hire Me

Sed vel mattis dolor. Vestibulum gravida, dolor vel dapibus bibendum, velit enim finibus mauris, in volutpat arcu magna ac metus. Sed condimentum, erat vel sodales pharetra, ligula massa maximus dolor

Jennifer Smith
Jennifer Smith
CEO & Founder

Sed vel mattis dolor. Vestibulum gravida, dolor vel dapibus bibendum, velit enim finibus mauris, in volutpat arcu magna ac metus. Sed condimentum, erat vel sodales pharetra, ligula massa maximus dolor

Jennifer Smith
Jennifer Smith
CEO & Founder

Sed vel mattis dolor. Vestibulum gravida, dolor vel dapibus bibendum, velit enim finibus mauris, in volutpat arcu magna ac metus. Sed condimentum, erat vel sodales pharetra, ligula massa maximus dolor

Jennifer Smith
Jennifer Smith
CEO & Founder

Suspendisse potenti. Sed egestas eros eu libero posuere ultrices. Nullam ut aliquet felis, sit amet imperdiet felis.

My Blog

Nothing Found

It seems we can’t find what you’re looking for. Perhaps searching can help.

My Clients

Suspendisse potenti. Sed egestas eros eu libero posuere ultrices. Nullam ut aliquet felis, sit amet imperdiet felis.

Contact Me
805-708-9220
St. Louis, MO